THE PIONEER OF REGULATORY INCUBATION & WELL ESTABLISHED
REGULATORY HOSTING SOLUTION

Welcome to Sturgeon Ventures

Sturgeon Ventures is the longest established Regulatory Incubator and Pioneer of Wholesale/Institutional Solutions for Regulatory Incubation, having coined the phrase in 2001.

We are a creative solutions provider for start-ups firms needing interim solutions and more established overseas firms moving to the UK.


A strong and experienced regulatory umbrella team brings entrepreneurial flare to achieving each organisation’s goals.

Founded in 1998, Sturgeon Ventures is Authorised and Regulated by the FCA and is a
Registered Investment Advisor with the SEC.


Sturgeon assist with direct FCA applications in our specialist areas. Firms can then continue with on-going compliance monitoring assisted by our Reg Tech and/or we partner with many known and reputable compliance advisory firms whom we trust.

Why Sturgeon?

A Sturgeon fish starts the size of a mustard seed, grows to 12 feet in length, weighs up to a tonne, lives for 100+ years – an amazing metaphor for growth. Sturgeon fish are bottom feeders, their cat-like whiskers taste their food before they bite, the ultimate due diligence. Sturgeon are one of the oldest fish species in the world, their evolution traceable to the early Triassic Period nearly 250 million years ago – remaining relatively unchanged since the earliest fossil records – we believe in long term authentic relationships.

Until 2003, the Appointed Representative concept was used by IFAs and Insurance companies to promote their products to Ordinary Retail Clients only.

Sturgeon pioneered the use of the Wholesale Appointed Representative.


20 Years of Stories from some of
Sturgeon's clients

How Sarah Whitehead found us,
now Head of Legal

What Sets Us Apart?

Seonaid Speaks To Thompson Reuters


The benefits of Regulatory Hosting for Emerging Managers and Advisors

Sturgeon Ventures Regulatory Umbrella

If Sturgeon did art exhibitions…

To add variety to our Team Meetings, this week we asked everyone to show their self-portrait and here they are.  Can you guess Who's Who? Visit our Team Page for

Sturgeon Ventures Compliance Consultancy 2020

Sturgeon Ventures – Compliance Consultancy of the year – UK

Leaders in Law recognised Sturgeon Ventures' expertise by awarding them their Compliance Consultancy of the Year - UK.  This award is part of its Global Awards Winners 2020 programme. (more…)

Possible Consequences of the Unauthorised use of Third Party Logos

Possible Consequences of the Unauthorised use of Third Party Logos

Sturgeon Ventures (Sturgeon) contacted Womble Bond Dickinson to discuss the possible consequences of the unauthorised use of third party logos in the advertising and promotion of a UK business or

Lawyers Worldwide Awards announced that Sturgeon Ventures have been awarded Start-up Compliance Consultancy of the year - UK.

Sturgeon Ventures awarded Start-up Compliance Consultancy of the Year – UK

Lawyers Worldwide Awards announced that Sturgeon Ventures have been awarded Start-up Compliance Consultancy of the year - UK. (more…)

FCA FSMA and Trade Marks and trading names

Company names, trading names and trade marks 

Sturgeon Ventures, after noticing an increase in the number of Financial Conduct Authority (FCA) Regulated Firms which have adopted trading and/or registered company names which are the same as those

Sturgeon Ventures signs PRI

Sturgeon now a signatory of the PRI

Sturgeon Ventures is delighted to announce that it is now a signatory to the Principles for Responsible Investment (PRI).  We are joining more than 2,000 other organisations around the world

Sturgeon’s Easter Message

The Easter egg is normally a symbol of new life, creativity, change and hope.  We think of our clients and community as part of the Sturgeon Family. (more…)

Shortlisted as one of three finalists for The Lifetime Achievement for Contribution to the Compliance Community at The Women in Compliance Awards

Shortlisted as one of three finalists for The Lifetime Achievement for Contribution to the Compliance Community at The Women in Compliance Awards

(more…)