THE PIONEER OF REGULATORY INCUBATION & WELL ESTABLISHED
REGULATORY HOSTING SOLUTION

Welcome to Sturgeon Ventures

Sturgeon Ventures is the longest established Regulatory Incubator and Pioneer of Wholesale/Institutional Solutions for Regulatory Incubation, having coined the phrase in 2001.

We are a creative solutions provider for start-ups firms needing interim solutions and more established overseas firms moving to the UK.


A strong and experienced regulatory umbrella team brings entrepreneurial flare to achieving each organisation’s goals.

Founded in 1998, Sturgeon Ventures is Authorised and Regulated by the FCA and is a
Registered Investment Advisor with the SEC.


Sturgeon assist with direct FCA applications in our specialist areas. Firms can then continue with on-going compliance monitoring assisted by our Reg Tech and/or we partner with many known and reputable compliance advisory firms whom we trust.

Why Sturgeon?

A Sturgeon fish starts the size of a mustard seed, grows to 12 feet in length, weighs up to a tonne, lives for 100+ years – an amazing metaphor for growth. Sturgeon fish are bottom feeders, their cat-like whiskers taste their food before they bite, the ultimate due diligence. Sturgeon are one of the oldest fish species in the world, their evolution traceable to the early Triassic Period nearly 250 million years ago – remaining relatively unchanged since the earliest fossil records – we believe in long term authentic relationships.

Until 2003, the Appointed Representative concept was used by IFAs and Insurance companies to promote their products to Ordinary Retail Clients only.

Sturgeon pioneered the use of the Wholesale Appointed Representative.


20 Years of Stories from some of
Sturgeon's clients

How Sarah Whitehead found us,
now Head of Legal and Compliance

What Sets Us Apart?

Privately Owned Since 1998
Diversity over 50% Female Owned
Women in Finance Charter
Pioneer of Regulatory Incubation
Established as an EuVeca Since 2014
Signatory of the Stewardship Code

Seonaid Speaks To Thompson Reuters


The benefits of Regulatory Hosting for Emerging Managers and Advisors

Agile working at Sturgeon Ventures

Sturgeon Ventures share their top tips for agile working

Sturgeon Ventures have championed agile working and remote working since their inception in 1998. Over the past couple of weeks, we haven't been holding our team meetings on a Wednesday,

Sturgeon Ventures Brexit Updates

Brexit Update w/c 23/3/20

Read on for this week's Brexit Update. (more…)

Spring’s Arrival – Good News

At a time of confusion and unprecedented situations, it’s good news to know that Spring starts earlier than usual on Friday 20th March (normally 21st March) first time in 124

Seonaid speaks at Southborough School

Seonaid speaks at Southborough High School

Seonaid spent the morning of 14th February at  Southborough High School talking to a group of Year 10 and 12 students about working in the Financial Services industry and her

The Tech Nation Report 2020 – Good news for UK Tech Sector

The Tech Nation Report 2020 has been released and is a very encouraging read for inward investment into the UK’s Tech Sector returning for its sixth year. (more…)

Ted Talks – Bill Gates Insight on a Pandemic – 2015

Interesting Ted Talk from Bill Gates in 2015, following the Ebola outbreak in 2014, how this was managed and what needs to be done for planning, vaccine research and training

Sturgeon Ventures Brexit Updates

Brexit Update w/c 16/3/20

Please read below for our most recent list of Brexit updates. (more…)

Comply Advantage named Europe’s 6th fastest growing FinTech company

Sturgeon Ventures are very excited to announce the news that Comply Advantage has been named: (more…)