THE PIONEER OF REGULATORY INCUBATION & WELL ESTABLISHED
REGULATORY HOSTING SOLUTION

Welcome to Sturgeon Ventures

Sturgeon Ventures is the longest established Regulatory Incubator and Pioneer of Wholesale/Institutional Solutions for Regulatory Incubation, having coined the phrase in 2001.

We are a creative solutions provider for start-ups firms needing interim solutions and more established overseas firms moving to the UK.


A strong and experienced regulatory umbrella team brings entrepreneurial flare to achieving each organisation’s goals.

Founded in 1998, Sturgeon Ventures is Authorised and Regulated by the FCA and is a
Registered Investment Advisor with the SEC.


Sturgeon assist with direct FCA applications in our specialist areas. Firms can then continue with on-going compliance monitoring assisted by our Reg Tech and/or we partner with many known and reputable compliance advisory firms whom we trust.

Why Sturgeon?

A Sturgeon fish starts the size of a mustard seed, grows to 12 feet in length, weighs up to a tonne, lives for 100+ years – an amazing metaphor for growth. Sturgeon fish are bottom feeders, their cat-like whiskers taste their food before they bite, the ultimate due diligence. Sturgeon are one of the oldest fish species in the world, their evolution traceable to the early Triassic Period nearly 250 million years ago – remaining relatively unchanged since the earliest fossil records – we believe in long term authentic relationships.

Until 2003, the Appointed Representative concept was used by IFAs and Insurance companies to promote their products to Ordinary Retail Clients only.

Sturgeon pioneered the use of the Wholesale Appointed Representative.


20 Years of Stories from some of
Sturgeon's clients

How Sarah Whitehead found us,
now Head of Legal

What Sets Us Apart?

Seonaid Speaks To Thompson Reuters


The benefits of Regulatory Hosting for Emerging Managers and Advisors

Trust - Strugeon Ventures

Trust – More important than ever

Sturgeon Ventures have championed agile working and remote working since their inception in 1998. We are all used to agile working and one of the most important factors for successful

Start Up Compliance Consultancy Firm of the year UK

Sturgeon Ventures wins Start Up Compliance Consultancy Firm of the year UK

Sturgeon Ventures is pleased to announce their most recent win from Worldwide Financial Advisor Awards Magazine - Superior Lawyers 2020 as Start Up  Compliance Consultancy Firm of the year UK.

Start Up Compliance Consultancy Firm of the Year - UK

Sturgeon Ventures wins Start Up Compliance Consultancy Firm of the Year – UK

Sturgeon Ventures is pleased to announce that the Lawyers Worldwide Awards Magazine - Global Leading Lawyer 2020 -  has awarded them Start Up Compliance Consultancy Firm of the Year UK.

Sturgeon Ventures LLP became a Carbon Neutral Plus Organisation

Sturgeon Ventures – A Carbon Neutral Plus Organisation

Sturgeon Ventures LLP became a Carbon Neutral Plus Organisation on 14th July 2020.   This status is a strong demonstration of our true low carbon credentials. (more…)

Investment Management Advisory Firm

Investment Management Advisory Firm of the year – UK

Sturgeon Ventures are delighted to announce that they have been awarded Winner of the Global Advisory Experts Award for Investment Management Advisory Firm of the Year in the United Kingdom

Sturgeon Ventures Regulatory Umbrella

If Sturgeon did art exhibitions…

To add variety to our Team Meetings, this week we asked everyone to show their self-portrait and here they are.  Can you guess Who's Who? Visit our Team Page for

Sturgeon Ventures Compliance Consultancy 2020

Sturgeon Ventures – Compliance Consultancy of the year – UK

Leaders in Law recognised Sturgeon Ventures' expertise by awarding them their Compliance Consultancy of the Year - UK.  This award is part of its Global Awards Winners 2020 programme. (more…)

Possible Consequences of the Unauthorised use of Third Party Logos

Possible Consequences of the Unauthorised use of Third Party Logos

Sturgeon Ventures (Sturgeon) contacted Womble Bond Dickinson to discuss the possible consequences of the unauthorised use of third party logos in the advertising and promotion of a UK business or