Sturgeon Ventures is the most established Regulatory Incubator and Pioneer of Wholesale/Institutional Solutions for Regulatory Incubation having coined the phrase in 2001.

We are a creative solutions provider for start-ups and those needing interim solutions and/or overseas more established firms moving to the UK.

A strong and experienced regulatory umbrella team brings entrepreneurial flare to each organisation’s goals.

Founded in 1998, Sturgeon Ventures is Authorised and Regulated by the FCA and a
Registered Investment Advisor with the SEC.

Sturgeon assist with direct FCA applications in our sweet spots. Firms can continue with on-going compliance monitoring assisted by our Reg Tech and/or we partner with many known and reputable compliance advisory firms whom we trust.

Why Sturgeon?

A Sturgeon fish starts the size of a mustard seed, grows to 12 feet in length; weighs up to a tonne, lives for 100+ years – an amazing metaphor for growth. Sturgeon fish are bottom feeders, their cat like whiskers taste their food before they bite, the ultimate due diligence. Sturgeon are one of the oldest fish species in the world their evolution traceable to the early Triassic Period nearly 250 million years ago – remaining relatively unchanged since the earliest fossil records – we believe in long term authentic relationships.

Until 2003 the Appointed Representative was used by IFAs and Insurance companies to promote their products to Ordinary Retail Clients only.

Sturgeon pioneered the use of the Wholesale Appointed Representative.