The Trust Issue

‘Trust is important in the good times but also in the bad because life goes in peaks and troughs and there’s going to be a point when you’re going to require that trust, and if you’ve lost it before, how do you go about demonstrating that actually you are not going to repeat history?’
John Lewis

What’s your corporate vision statement? Chances are it’s got something to do with trust. A cursory glance at the first page of Google’s 2,830,000 results for ‘vision to be the most trusted’ reveals a raft of organisations all with the same ambition…to be trusted.
“To be recognised as the most trusted partner to our global clients”
“To be the most trusted source of aviation and high-integrity solutions in the world”
“To be the most trusted retailer where people love to work and shop”
“To be the most trusted provider of essential services…”
“To be our customers’ most valued and trusted business partner”
“To be the world’s most trusted financial group”
And on it goes…
To read more, click on the pdf below.

The Trust Issue - Who Spent The Trust Fund?
The Trust Issue Who Spent The Trust Fund?

More on Woodreed

Woodreed is a specialist advertising agency that’s been putting brand at the heart of internal communications since 1991.  We use the tools, methodologies, insights and creativity that marketing teams use to engage consumers, but we use them to engage your existing and future employees.
Woodreed plans brands and helps shape company cultures using various research tools and methodologies as well as the latest technology platforms. We create and run employee and customer workshops and focus groups. Our in-house creative teams devise multi-channel comms campaigns designed to move people.
Jo Moffatt, Managing Director
t: 01732 424341